Role

HILOS is building the first 3D design platform made specifically for footwear—no CAD required. Our cross-functional team sits at the intersection of footwear, software, and design, combining craft and intelligence to give creators a second brain and third hand.

We’re hiring a Director of Marketing to define and execute our go-to-market strategy, build our brand, and grow awareness among designers, manufacturers, and early adopters. You will work closely with product, design, engineering, and leadership to translate our vision into compelling messaging, campaigns, and experiences. This is a senior leadership role reporting directly to the CEO.

This is you if…

• You’re a strategic thinker with deep marketing expertise and a hands-on approach to execution.
• You thrive in ambiguous, fast-moving environments and know how to prioritize high-impact opportunities.
• You have a strong grasp of brand, digital marketing, growth strategies, and storytelling, but are comfortable rolling up your sleeves to execute campaigns yourself.
• You understand both the technical and creative sides of product marketing, especially in a B2B2C, design-focused, or high-tech context.

As Director of Marketing, you will:

• Define and own HILOS’ brand identity, positioning, and messaging across all channels.
• Develop and execute multi-channel marketing campaigns (digital, social, events, partnerships, PR) that drive awareness, engagement, and adoption.
• Collaborate with product and design teams to translate features and capabilities into compelling narratives for target users.
• Lead market research, competitive analysis, and customer segmentation to inform marketing and product decisions.
• Build and manage the marketing team, contractors, and agency relationships as the company grows.
• Measure and report on marketing effectiveness, continuously iterating to optimize ROI.
• Partner with leadership to inform business strategy, funding communications, and investor relations.
• Champion HILOS’ culture and storytelling externally, acting as a spokesperson where needed.